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Ariel Posen's music occupies the space between genres. It's a rootsy sound that nods to his influences — heartland rock & roll, electrified Americana, blue-eyed soul, R&B, Beatles-inspired pop — while still moving forward, pushing Posen into territory that's uniquely his own. Posen seeks answers on why we are the way we are with new album 'Reasons Why' - This serves as a look into how an event or a relationship can alter someone's train of thought. The internationally known Canadian rocker wrote this new reflective album coming out of half a year of lockdown and was extremely inspired creatively, 30 songs turned into a batch of 10 tracks for the new album and were recorded in Winnipeg, Manitoba and Montreal, Quebec.